The M.O.R. Underground Subcast
Formerly: Local Is Our Genre
Syndication
Catch us most Sunday Nights at 7PM on Indy In-Tune Radio.
This show is syndicated via RSS for your convenience.
Podcast Archives
A natural evolution of it's predecessors, "Local is Our Genre" and "The Countdown" podcasts, M.O.R. continues the somewhat meta subtextual conversation of who we are and what we do as content creators -- this time going beyond "local" and beyond "the business." Each week we talk to some of our creative heroes about their history, their evolution, and how they are using media to present their visions.
| M.O.R. Episode 3 -- Michael Dryburgh Release Date: 6/6/2021 Featured Artist: Andy Greenwell: Molly Podcast: Direct Download | Show Notes/Stream Episode |
| M.O.R. Episode 2 -- Ian Thomson Our discussion with Ian Thomson, organizer of the Mile of Music Festival Release Date: 5/23/2021 Featured Artist: Deaf Ears: Torrential Rain Podcast: Direct Download | Show Notes/Stream Episode |
| M.O.R. Episode 1 -- Mark Kelly A chat with Mark Kelly, radio personality and host of the MK Music Marathon Release Date: 5/16/2021 Featured Artist: Coolidge: Go Time Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #049: What's YOUR Genre? Topic: We talk a bit about the necessity of genre-typing in an age of recommendation engines and playist sharing. Release Date: 9/11/2016 Featured Artist: Chad Lehr: "Concentration, Not Strength" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #048: Release the Trackin' Topic: A completely off-the-rails episode featuring a studio full of special guests talking about strategies for releasing singles, albums, ep's. Release Date: 8/14/2016 Featured Artist: Stay Oustside: "Void" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #047: Rock the Vote! Topic: A little history and information about a great organization and how music and activism relate to each other. Release Date: 8/7/2016 Featured Artist: Bleedingkeys: "Solo Crazy" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #046: Mailing Lists Topic: Mailing lists: How to do you manage them? What do you do with them? What tools exist to make this easier? Release Date: 7/31/2016 Featured Artist: Coup d'Etat: "Little Pink Elephant" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #045: You or Your Fans? Topic: When writing and performing, who are you doing it for? Are you staying true to your vision and hoping fans follow you? Or are you first-and-foremost concerned with keeping your fanbase happy and on board? We'll look at various examples, both good Release Date: 7/24/2016 Featured Artist: Steve Boller: " Life Seems True" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #044: We're Back Topic: We're back with a new format after a few personal disasters and regrouping. We talk about a few handy sites and services that will come in handy for artists and bands, a local music history moment, and our usual top five weirdness. Release Date: 7/17/2016 Featured Artist: VilaFishburn: "Fall in Line" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #043: Censorship Topic: A little primer on the history of censorship and how it affects us today ... Release Date: 5/22/2016 Featured Artist: Tommy Baldwin Trio: "Keep Trying" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #042: The Importance of Podcasting and Internet Radio Topic: Finally a topic Darrin, NUVO's Cultural Visionary Award Trailblazer 2016, knows a little something about.. Release Date: 5/15/2016 Featured Artist: Sam Law: "All My Motivation" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #041: A Few Random Thoughts Topic: Sorry, nothing horribly planned out, but we had a few extraneous thoughts and observations that weren't quite big enough to warrant their own show. Release Date: 5/8/2016 Featured Artist: Steve Boller: "Never a Mistake" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #040: Radiothon 2016 Preview Topic: Talking about this year's Indy In-Tune Radiothon, some of the stories from years past, and what is involved in putting together small festival shows like this on a regular basis. Release Date: 5/1/2016 Featured Artist: Jethro Easyfields: "Think Aloud and Move Ahead" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #039: Returning to the Old Format Topic: Continuing our break from the history lesson and going back to the old format this week to talk about these fly-by-night "promotion companies" that have reared their heads in our scene recently. Release Date: 4/10/2016 Featured Artist: Coup d'Etat: "Flat Tire" Podcast: Direct Download | Show Notes/Stream Episode |
| The Indy In-Tune 10th Anniversary Party and Roast of Darrin Snider Topic: Taking a break from the history lesson this week to bring you a replay of last night's party and roast. Features a rare performance from the DeHerdt, Burch, and Maxson Power Trio, and lots of inside jokes about the local music scene. Release Date: 4/10/2016 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #038: Series 2, Part 4 Topic: World War II looms on the horizon. We take a look at how that affects the local music scene and the venues still reeling from the depression. Release Date: 4/3/2016 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #037: Series 2, Part 3 Topic: We explore some of the popular venues of the depression-era music scene. Release Date: 3/27/2016 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #036: Series 2, Part 2 Topic: We briefly discuss the formation of ASCAP and its effect on early radio, then take a look at some of the early record labels and production houses here in Indiana. Release Date: 3/22/2016 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #035: Series 2, Part 1 Topic: We dive into our exploration of the history of Indianapolis' music with a crazy flyby of 1863-1929 in just over 30 minutes. Release Date: 3/13/2016 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #034: Series 2, Pilot Topic: Just a quick show to remind everyone that we're still alive and to our plans for the show in 2016. Release Date: 3/6/2016 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #033: Series 1 Wrap-Up Topic: Oh, like we need a topic?! What do you people WANT form us!? Release Date: 10/25/2015 Featured Artist: The Dawn Drapes: "With Time" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #032: Sponsorship Topic: The king of media monetizing, Johnny Lyles, discusses the pros and cons of taking money from sponsors. Release Date: 10/1/2015 Featured Artist: The Prowl: "Rock and Roll is Back" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #031: Networking Redux Topic: Another look at networking and developing your network. This time, from multiple perspectives. Release Date: 9/25/2015 Featured Artist: Dave Vog: "Angel Seeds" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #030: Mixtape Show Topic: We really had no topic prepared, so we just spun a few tunes. Our theme: “Artists who have consistently grown and developed over the years we’ve known them.” Tracks: Original State of Mind - Grip Thursday Book Club -; Flip it to the Other Side CA3 -; Easy Brad Kleinschmidt -; Reason Ben Myers -; Say You Didn’t Know Steve Boller -; Life Seems True The Fabulous Huckleberries -; Aftermath Jeff Kelly -; The Common Release Date: 9/18/2015 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #029: Submitting to Major Media Outlets Topic: There are right ways and wrong ways to approach media outlets such as radio and print. We're going to enlighten you a bit. Release Date: 8/24/2015 Featured Artist: Creepin' Charlie and the Boneyard Orchestra: "Up Jumped the Devil" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #028: Mile of Music and Festivals Topic: Last week, Indianapolis invaded Appleton Wisconsin. Ben Cannon talks a bit out that event as well as what to look for when your band invades the festival circuit. Release Date: 8/17/2015 Featured Artist: Me Like Bees: "Ra Ra Etc." Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #027: Social Media Mistakes Topic: An interesting article listing things you are doing wrong with your social media strategy ... and we added a few of our own. Release Date: 8/10/2015 Featured Artist: Brad Kleinschmidt: "Gone" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #026: First-Time Jitters Topic: Everybody gets them, some never get over them. We take a look at the pressures of performing original music for the first time and how to deal with them. Release Date: 8/4/2015 Featured Artist: Sugar Moon Rabbit: "Sounds of the City" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #025: Open Mic Nights Topic: Sometimes praised, sometimes maligned, we look at the benefits of playing open mic nights, the different types, and choosing th eone that is right for you. Release Date: 7/28/2015 Featured Artist: Brad Kleinschmidt: "Gone" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #024: The Important Under-21 Demographic Topic: Why is the under 21 demographic (particularly females) vital to the commercial success of your band? How can you make yourself more marketable to them? We've got a couple of insiders to explain it. Release Date: 7/21/2015 Featured Artist: No Pit Cherries: "Pressure" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #023: From Studio to Stage Topic: Ryan M. Brewer (again...) talks about approaching your studio work and your stage show "with a purpose." Release Date: 6/30/2015 Featured Artist: Jethro Easyfields: "Stoneyville" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #022: The Realities of Touring Topic: Our biggest fan, Ryan M. Brewer, espouses his wisdom on booking tours and what you can expect from being on the road. Release Date: 6/23/2015 Featured Artist: Joe Young: "My Beautiful, Beautiful Concrete Fragile Little Girl" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #021: Contracts Topic: Our special guest, Ryan M. Brewer (uncredited) discusses why you need contracts, when you need contracts, why don't you have contracts?! Release Date: 6/16/2015 Featured Artist: Katie Pedersen: "Tired" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #020: Reflections on Internet Radio Topic: A brief discussion of Internet radio and the similarities and differences between RFI/DoItIndy and Indy In-Tune. Then a big, long discussion of albums that most-impacted our lives. Release Date: 6/9/2015 Featured Artist: Bearbones: "Big Warm Fuzzy Heart" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #019: Pros and Cons of Genres Topic: An impromptu discussion this week. Putting music in a genre is a necessary evil, some people like them, some don't. They come in very handy some times, they are burdens others. Release Date: 6/1/2015 Featured Artist: Sphie: "Love is the Answer" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #018: Bans vs Solo Artists Topic: Is it easier to gain success and notoriety as a band or a solo artist? What are the advantages/disadvantages of each? Release Date: 5/26/2015 Featured Artist: Eric Pedigo: "Entrust" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #017: Art and Your Visual Image Topic: The role of art in your music. Choosing a visual image to go with your music. How much involvement do you need? How to choose a visual artist that will make you most effective. Release Date: 5/19/2015 Featured Artist: Blue Moon Revue: "Make It Reel" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #016: Performing Rights Organizations Topic: Pros and cons of performing rights organizations from the artist and venue perspective. When should you join? What should you expect? Release Date: 5/12/2015 Featured Artist: Desert Planet: "Funeral" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #015: Sticking to Yer Guns vs Sellign out Topic: When you reach a certain level, do you stick to your guns, do you do what's popular, do you follow your fan expectations, or do you grow as an artist and try to break new ground hoping they follow along. Release Date: 5/5/2015 Featured Artist: SM Wolf: "King of Confusion" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #014: On-Stage vs Off-Stage Personas Topic: Von Stranz is with us again discussing the difference between how we present ourselves on-stage as compared to how we may be in real life. Release Date: 4/26/2015 Featured Artist: Brother O Brother: "Means to Be a Woman" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #013: Fan Interactions Topic: Almost, if not more important, than playing is how to deal with the audience. We look at a number of different situations and how to handle them. Release Date: 4/12/2015 Featured Artist: Jason Barrows: "City of Lost Children" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #012: Merchandising Topic: Expanding your band's brand with physical products. Some ideas and advice for what and how to sell. Release Date: 4/5/2015 Featured Artist: Finer: "A Flash of Light" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #011: So You Want to Hit the Studio Topic: Tips for picking the right studio and getting the most out of the experience. Release Date: 3/29/2015 Featured Artist: Nash Walker and the Doctors: "Please Don't Go" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #010: Stick to Yer Guns Topic: Okay, we know we keep saying to change it up and try new things, but sometimes it's all about persistence too. Release Date: 3/22/2015 Featured Artist: The [World Famous] Scraps: "Derby Girl" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #009: Topic Free Show #2 Topic: Sort of a "Best of" or "Awards Show" motif ... We'll be back on-topic next week. Promise. Release Date: 3/8/2015 Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #008: Topic Free Show #1 Topic: Ummm ... well ... none ... really ... Release Date: 3/8/2015 Featured Artist: Eric Pedigo: "Parachute" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #007: Booking and Promoting Topic: Do's and Don't of Setting Up Gigs In Town and Out of Town Release Date: 2/24/2015 Featured Artist: Von Strantz: "1818" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #006: Stop Giving Your Music Away Topic: Arguments Against and Alternatives to Giving Music Away; Advice for Hiring and Working with a Manager or Promoter Release Date: 2/15/2015 Featured Artist: No Pit Cherries: "Devil" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #005: So You Want to Be Famous Topic: How to Develop and Use a Professional Network Guests: Mia Kileen (Musician/Radio Host), Ben Myers (Musician), Diesel Reeves (Comedian) Release Date: 2/9/2015 Featured Artist: Endiana: "Vodka" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #004: Networking Topic: How to Develop and Use a Professional Network Guests: Mia Kileen (Musician/Radio Host), Ben Myers (Musician), Diesel Reeves (Comedian) Release Date: 2/2/2015 Featured Artist: Ryan Brewer: "Allegory" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #003: Goal Setting Topic: Goal Setting Release Date: 1/25/2015 Featured Artist: Jenn Cristy; "5:00 AM" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #002: Tequila Party Topic: Strive to Improve Release Date: 1/18/2015 Featured Artist: Minute Details: "Tequila Party for Robots" Podcast: Direct Download | Show Notes/Stream Episode |
| Local Is Our Genre #001: The Pilot Topic: Make Choices / Fail Fast Guest: Megan Hopkins Release Date: 1/11/2015 Featured Artist: Coyote Armada; "Unincorporated" Podcast: Direct Download | Show Notes/Stream Episode |
Your Hosts
Ben CannonCEO of Spark Joy Music
Bram Epstien
Founder of 40FI Creations
Darrin Snider
Executive Producer of Indy In-Tune